Customized Package:
(variable)
We can tailor a package to meet your specific needs should our standard packages not be a good fit.

Coaching Package:
$375
6 half hour coaching sessions on any area of marketing,
self-publishing or PR.

DIY Package:
$1950 (applicable toward kick start package if you later choose to upgrade)

a. Write Press Release
b. Send out press release via Burrells news service to 300 contacts (targeted to the book topic)
c. Provide Client with a tailored list of media contacts to fit book’s genre for follow-up.
d.  Coach client. Pkg includes four 30 min coaching sessions on any area of marketing, self-publishing or PR.

Kick-start Package:
$4950

a. Optional: Arrange for Client to be accepted by a major distributor with terms acceptable to the Client. Provide a 1-800 toll free 24-hour order number, shopping cart link, as well as information concerning shipping options.

b. Ensure client is listed with Ingram, Baker and Taylor, secondary distributors, You Publish and Amazon.com

c. Provide an Amazon maximization package for client’s book (to include the “see inside” feature, e-book, search tags, cross-linking and a minimum of two descriptive 5-star reviews.)

 d. Provide a listing of primary reviewers, airport and primary bookstore buyers with addresses so client can send galley copies 60 -120 days prior to his/her official publication date.

e. Include two free, half hour strategy coaching sessions on client’s book promotion, marketing strategy, media training and/or tips on
internet marketing. Should the client request additional coaching sessions, they are available for $ 45 half-hour, $85 hour or $375 for a 5 hours package. 

f. Create a complete digital press kit, which can be printed, e-mailed or downloaded from the Client’s website.

Press Kit will include:
Folder design
One- pager
Press release heralding publication of the book
Full-page bio
Reviews and press page (if applicable)
Media questions page
Book excerpt (if provided by client)
Sample cover letter

Guaranteed Placement Package:
$7900 (Limited to 10 clients)
This package requires acceptance of the book by the AM review board and completion of the kick-start program or equivalent press kit.

AM agrees to provide the following services:

a.  Development of a focused media and sales outlet plan to meet the unique requirements of the customer.

b.  30-day media blitz to targeted media. Media blitz will include a press release sent through the Burrells News Service to 200-300 targeted television, radio and print media outlets. AM guarantees a minimum of 18 media placements. While we will continuously follow-up with the top ranked media, we cannot guarantee placement into any specific newspaper, magazine or show. Should AM fail to deliver on this minimum within 120 days, a prorated refund will be provided to the customer.

c. 30-day follow-up. AM will provide a dedicated publicist to follow-up on the media inquiries resulting from the media blitz.  Publicist will also focus additional tailored pitches to the top 50 prioritized media outlets and provide press kits, books, and personalized cover letters to media and reviewers as appropriate.  The Client is responsible for providing AM with a minimum of 20 books and for reimbursement of postal and shipping charges.

d. Internet marketing. AM will select appropriate Internet forums, blogs, etc for a subtle internet viral-marketing campaign. (This does not include direct e-mail marketing) Internet placements are a bonus to the client and do not count toward the media placement minimum.
 
e. Six half-hour strategy coaching sessions on client’s book promotion, marketing strategy, media training and/or tips on Internet marketing. Should the client request additional coaching sessions, they are available for $ 45 half-hour, $85 hour or $375 for a 5-hour package. 

Full Service:
$5000 per month, six month minimum.
Limited to 5 Clients.
Dedicated PR Representative.
Tailored to Clients needs
Guaranteed results

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